Ways To Die While Scuba Diving

Explore how diving and leading companies require continuous data, preparation, situational awareness, emotional maturity and a willingness to adapt.

Originally published on LinkedIn on Oct. 26, 2019.

Years ago when I began diving, I had originally viewed diving as blue water with whales, dolphins and gorgeous coral reef. I quickly learned how diverse diving could really be.

I was trained in cold, brown water. Like all forms of diving, cold, brown water diving requires special attention to detail. Gear for staying warm, tools for extricating myself from unplanned situations such as fishing line, vines, branches and roots, multiple lights for seeing in the dark, murky waters and very good compass navigation skills.

As I expanded my learning and experience portfolio, I came to realize the preparation and skills necessary for warm, cold, caving, cavern, blue-water, brown-water, ocean, quarry, lake and river diving may seem the same, but each and every one of them have unique requirements within themselves. What I knew yesterday helped with today, but there was always more to learn. I realized a pattern of behaviors always required: plan, execute to plan, situational awareness and prepare for adversity, always. In all cases, be disciplined before, during, after and between dives.

Diving

I enjoyed compass-diving in brown water with 0-12 inches of visibility where many times I couldn’t see my hand when fully outstretched. I loved every minute of it because I never knew for sure what was coming and I needed to be ready for anything, at any time. Blue-water diving in the ocean offered infinite views in all directions. Nothing below, beside or above me other than sunlight coming down through the water – just blue infinity. Night diving meant that sometimes, were it not for my equipment, I could easily be upside down at 100 feet thinking I was right-side-up at 35. Like all forms of diving, all three of these experiences require many of the same skills.

Diving

And like all forms of diving, in all three of these experiences, one could become disoriented and make the decision to continue doing what you’re doing, make incremental and adaptive changes, or make poor, reactive and over-corrective decisions, which make things worse immediately. Over and over again diving – and living – came down to education, experience, discipline, planning, situational awareness and the need to make informed, responsive, level-headed decisions.

As I gained more experience, I made more diverse decisions increasing risk, complexity and potential return on decisions. Which then required more experience and more on-going education. To amplify learning diversity, I began to study how divers die and sought to understand how these deaths could have been prevented.

Reasons Divers Die (listed, not rank ordered):

- Failure to plan
- Failure to maintain and improve equipment
- Failure to maintain personal health and fitness
- Failure to keep themselves in check (emotions, ego, risk-taking)
- Failure to practice/improve/increase skills and knowledge

Diving is fun, adventurous, character-building and educational. It does not have to be deadly. The National Center for Biotechnology Information and the Diver’s Alert Network reported 59 diving-related deaths in the United States in 2016. That is a small number. Yet it is 59 too many. I encourage you to explore snorkeling and scuba diving for yourself. Get educated. Be disciplined. Have fun.

Why do you believe leaders and companies fail? It would seem that companies and diving have nothing in common until we compare the lists.

Reasons Leaders and Companies Fail (listed, not rank ordered):

- Failure to plan and adapt
- Failure to maintain and improve themselves, teams and systems
- Failure to maintain and improve personal health and fitness
- Failure to keep themselves and others in check (emotions, ego, risk)
- Failure to improve skills, knowledge and experience

How would you rank this list as it relates to you? Your boss? Your company?

Like diving, leading companies and teams require continuous data and decision-making. And in order to have continuous data that enables decision-making, there needs to exist a plan, situational awareness, a data feed, a pre-meditated, cool-headed ability to make decisions and the willingness to adapt.

Plan Your Dive or Plan For Failure

- Have a plan. Continually evaluate the plan. Be prepared to change.
- Know where you are in relation to the plan. Be prepared to change.
- Continue to purposefully improve yourself, your teams and your company. 
- Practice being thoughtfully responsive versus thoughtlessly reactive.

When you’re the only diver in the water, you are welcome to make any and all bad decisions available to you. You may (or may not) be the only one that will suffer from your mistakes.

However, when you’re in the water with others who rely upon your plan, your ability to see, hear, realize and adapt to incoming data, and they trust that you are capable of making the hard decisions in hard circumstances – your preparation, emotional maturity, adaptability and decisions matter.

Early on in my journey, an old, crusty diver made a dark comment to me that stuck with me permanently and heavily influenced my preparation, maintenance and overall discipline:

“When you’re down there doing what you do and you’ve failed to plan, failed to maintain your equipment, didn’t pay attention to the information in front of you or just plain didn’t keep a cool head, just remember, at 200 feet below the surface, no one can hear you scream.”

His point? Be disciplined. Plan. Be aware. Be adaptive. Keep your head screwed on correctly. Make context-driven decisions. Live to dive again. Make sure others with you have a good experience, learn and live to dive again.

The teams at Trility regularly help people create, modify and implement plans for successful dives, gain access to data in real-time so they can adapt, as well as, equip people with the solutions they need to keep cool heads at 200 feet.

Authors Note: We’re not really going to help you plan your dives. In fact, we may never dive together. You might be crazy. I just wanted to keep the analogy going. If you want to dive, join the military, attend a commercial diving school or reach out to diver training organizations like PADI.

If you want to learn how to digitally transform your company, influence your leaders, train your teams, plan and deliver some of the dirtiest, nastiest, most complex projects from the bottom of the deepest, darkest ocean that no one else wants to do – then do call or email us.

Recalculating…

Our new Chief Strategy Officer shares “why” he chose to join the Trility team.

Originally published on Brody Deren’s LinkedIn Profile on Oct. 3, 2019.

This is not how I drew it up; it’s not how I planned it. I’m type A. I like to be in control… and this wasn’t my original Google Maps route.

I have joined Trility Consulting as Chief Strategy Officer, and I couldn’t be more jazzed about it!

Wait… what???

“You just started a business 5 years ago, didn’t you?” Some might ask. “Why would you want to work for someone else?” they’ll say. “Why not start another company?”

I did start a company 5 years ago, yes. A technology recruiting and staff augmentation company called Dynamo. It became profitable within 12 months, grew every year (became an Inc 5000 Fastest Growing Company), supported a bunch of great customers, and built a great brand with a great group of people.

I was honored to help lead that company, from its initial twinkle-in-the-eye to becoming a growing and recognized brand.

It just wasn’t the right organizational arrangement at the right time. I eventually came to the realization that it would be healthier if we restructured the company, and that led to me exiting. It was hard, yes. It was emotional, very much so. But it was the right decision.

Since my exit, I’ve listened to a bunch of people and considered numerous ideas for my next road to travel. Over the years, I’ve been lucky to grow a network of great contacts, gained know-how, and have a number of potential customers to pursue if I were to start another recruiting and staff augmentation business. It’s a compelling opportunity to consider, and I’ve given it a lot of thought. So why not do it?

Trility is why not. Matthew Edwards is why not. Brenton Rothchild is why not. And the rest of the great team of people at Trility are why not.

Trility is a collection of incredibly bright, value-driven, people-first advisors, technologists, and business people who have critical skills and experience to help clients win in the modern digital economy. They are a business and technology consultancy that delivers results, predictably and repeatedly. They solve complex problems, help guide clients down roads they’ve never ventured, and offer solutions in areas like Cloud, IoT, Cybersecurity, Strategy and Roadmapping, Operational Modernization, and Data/Analytics. They bring products and services to the table that are helping lead enterprise companies (I mean huge Fortune 100 companies) through transformational efforts. And they do it all with security top of mind, all of the time.

I’m also ready for a new challenge. I’ve spent the last 14 years of my career in the recruiting and staff augmentation space. I learned a lot in the industry, and it provided a great foundation. This next chapter comes with different challenges, a different business model, and a bigger opportunity to impact the customers we serve. And Trility does it better, with a more human-centered approach, with more satisfied customers than its competition (think 7-star service, on a 5-star scale).

My personal roadmap has often been in a state of “recalculating” over the years. Heck, I went to Creighton University as an exercise science and business major, and I thought I was going to become a Physical Therapist and start a PT practice. A few unexpected reroutes since then, and I certainly haven’t arrived at that destination. And that’s okay. I’ve learned to adjust my outlook and path, based upon passions, priorities, and opportunities.

I’m blessed to have worked with a ton of great people in my career. I’ve learned so much, from so many. I only hope to give back a sliver of wisdom, inspiration, and know-how that I’ve gleaned from colleagues, consultants, clients, mentors, students, and contacts along the way.

It’s time to get started down the next road. In my role, I will be helping the Trility team expand its markets, customers, offerings, partnerships, impact, and growth. I’ll be looking to help the team promote and reinforce the innovative, always-improving, and team-first culture that already exists. We will be growing, we will be hiring, and we will be ready to partner with companies looking to defend or extend their market share in the digital economy of today. If you’re interested in learning more, please reach out.

My new route is set. I’m not sure what surprises are in store on this road, but I’m sure there will be plenty and I’m looking forward to each of them.

A Repeatable, Custom Solution for CCPA

VIDEO | This video breaks down the business problem CCPA presents and outlines a solution approach to comply with the privacy law.

California Consumer Privacy Act: Solution Approach

How to Comply with CCPA Requirements

In this video, you’ll gain a high-level understanding of how your organization can comply with the California Consumer Privacy Act (CCPA) using a solution-based approach.

1:00-3:29 Minutes | Defining the Business Problem

You’ll gain a basic understanding of the business problem CCPA presents to organizations by looking at it from two perspectives: The consumer making a request and an internal employee who is tasked with responding to the consumer request.

Demonstration of a Solution Approach to CCPA

3:30-5:42 | Consumer Request

You’ll walk through how a consumer would make a CCPA request from your website. CCPA requires organizations provide a Do Not Sell My Personal Information link on their websites that allows the consumer to make that request, as well as a request to delete their personal information or have their personal information shown to them.

5:42-10:00 | Internal Process

This section of the video shows how an internal team member can review and respond to a consumer requesting to have their information shown to them. This solution approach also allows for a manual review process that can be integrated with an automated one.

Not sure if CCPA applies to you?

Take a free assessment to determine if this privacy law impacts your business.

Internet of Things: Connecting the Physical World to Your Business

Leverage the Internet of Things (IoT) to make the ever-growing network of devices talk to existing services or new products.

Companies are looking to use Internet of Things (IoT) to connect, modernize, or invent services and products. Extremely large volumes of sensitive data come out of IoT ecosystems. Preparing for how you plan to use and secure the data are essential conversations to have from the start.

See how Trility helped three clients build new products and services, expand solutions, and invent new ways to create efficiencies and experiences to their customer’s delight.

When we needed a team that could come in with practical solutions to our aggressive goals, we went with Trility because they offer predictable, repeatable software development processes that can scale to our needs.

Jesse / Samsung SmartThings

Four Things Cloud Service Providers Won’t Tell You that Could Be Costing You Money

Cloud adoption requires adopting a new mindset to provide a return on investment.

The Bottom Line // Moving to the cloud requires a new way of thinking and managing services. Cloud adoption requires adopting a new mindset to provide a return on investment. Start with a clear goal, preferably a specific application or service, as you take your company to the cloud to minimize the cost of acquisition while your teams learn and grow in the new environment.

Download our handout and read the four things you can do to ensure the cost of acquisition is minimized and the return on investment is maximized.

[ OPTIMIZE CLOUD ADOPTION ]

Welcome Rhonda to the Team!

Trility Consulting hires Rhonda O’Connor as Director of Marketing.

Trility Consulting, a Trility Group Holdings company, is proud to announce Rhonda O’Connor has joined the Trility Consulting team as Director of Marketing. In this role, Rhonda is responsible for leading and executing marketing strategies to align and meet Trility Group Holdings’ core business objectives. But if you ask her, her role is to keep everyone busy with new opportunities that will become repeat customers.

Rhonda O’Connor
Director of Marketing

Rhonda is a strategic marketer with decades of experience formulating and executing strategies. Her most recent experiences in the tech space will assist in scaling Trility’s existing success.

“Rhonda brings a history of solving problems with strategies that deliver optimal results. Her experience in the technology space brings a deep understanding of the marketing and sales process and will help create measurable results and efficiencies in those areas,” said Peder Malchow, Chief Revenue Officer for Trility Group Holdings. “Her ability to clearly communicate the value and benefits of services and products will help our team continue to deliver positive outcomes.”

Trility Consulting is a leading provider of measurable outcomes for C-Suite executives. Trility provides strategic management consulting, digital transformation expertise, and advanced technical solutions for forward thinking global businesses.

For more information, contact Rhonda at rhonda@trility.io or 515-321-4829.

Welcome Alex to New Role!

Trility Consulting hires Alex T. Hart as Vice President of Risk and Compliance.

Trility Consulting, a Trility Group Holdings company, is proud to announce Alex T. Hart has joined the Trility Consulting team in a new role as Vice President of Risk and Compliance. In this role, Alex will be responsible for growing the risk, compliance and information security division of the company. Alex will build, sell and service clients in these facets of the business, as well as, work with the Trility leadership team to grow strategic customer accounts and leverage partner relationships that align with Trility Group Holdings’ core business objectives.

Alex T. Hart, M.A., M.P.A.
Vice President, Risk and Compliance

Alex takes on this new role at Trility Consulting after serving as an Information Security Advisor to the firm for the past two years. Alex brings a wide variety of regulatory compliance and privacy experience with him in the health care, insurance, financial services (fintech) and government industries. He also previously served as a staff member to the United States Senate Committee on Finance focused on health policy, finance and information technology.

“Alex brings a great deal of regulatory compliance, threat detection and privacy experience with him which greatly applies to the digital transformation needs of today’s companies,” said Matthew D Edwards, Chief Executive Officer for Trility Group Holdings. “I have worked with Alex in multiple past chapters. I know he thoroughly enjoys working with clients to determine what compliance standards apply to their organizations and to help put operational frameworks in place guiding their compliance behaviors thereafter. It is no small task and Alex enjoys the journey. We’re excited to have him on the team!”

Trility Consulting is a leading provider of measurable outcomes for C-Suite executives. Trility provides strategic management consulting, digital transformation expertise and advanced technical solutions for forward thinking global businesses.

For more information, contact Alex directly via alex@trility.io or 312-574-0939.

Welcome Rob to the Team!

Trility Consulting hires Rob Andersen as Director of Business Development for the Iowa, Nebraska and Minnesota regions.

Trility Consulting, a Trility Group Holdings company, is proud to announce that Rob Andersen has joined the Trility Consulting team as Director of Business Development. In this role, Rob will be responsible for direct sales and client engagements in Iowa, Nebraska and Minnesota. Rob will be developing strategic customer accounts and referral partner relationships that align with Trility Group Holdings’ core business objectives.

Rob Andersen
Director of Business Development

Rob Andersen
Director of Business Development

Rob joins our team with a proven track record as a problem solver for the past 10 years in the technology and business solutions fields.

“Rob brings a great network with strong relationships due to his ability to listen and understand the specific needs of his clients,” said Peder Malchow, Chief Revenue Officer for Trility Group Holdings. “I have worked with Rob in the past and have always been impressed with his ability to connect with others. We are very excited to have him and his enthusiasm onboard this team!”

Trility Consulting is a leading provider of measurable outcomes for C-Suite executives. Trility provides strategic management consulting, digital transformation expertise and advanced technical solutions for forward thinking global businesses.

For more information, contact Rob directly via rob@trility.io or 515-238-5816.

Welcome Greg to the Team!

Trility Consulting hires Greg Buckner as Director of Business Development for the Greater Chicago, Wisconsin and Illinois regions.

Trility Consulting, a Trility Group Holdings company, is proud to announce Greg Buckner has joined the Trility Consulting team as Director of Business Development. In this role, Greg will be responsible for direct sales and client engagements in the Greater Chicago area and the Wisconsin/Illinois regions. Greg will be developing strategic customer accounts and referral partner relationships that align with Trility Group Holdings’ core business objectives.

Greg Buckner
Director of Business Development

Greg Buckner
Director of Business Development

Greg joins our team after an already successful career providing business and technology services to his clients for the past 20 years across the Midwest.

“Greg brings a wealth of industry and technology sales experience to the Trility Consulting team. He will apply those experiences to his new position at Trility Consulting and focus on leveraging strategic and emerging technologies to drive defined business outcomes.”  said Peder Malchow, Chief Revenue Officer for Trility Group Holdings. “He has a proven track record of success and understands the importance of true relationship building with customers. We’re excited about Greg joining our team and leading the Greater Chicago area’s sales efforts.”

Trility Consulting is a leading provider of measurable outcomes for C-Suite executives. Trility provides strategic management consulting, digital transformation expertise and advanced technical solutions for forward thinking global businesses.

For more information, contact Greg directly via greg@trility.io or 309-310-7230.

Welcome Kori to the Team!

Trility Consulting hires Kori Long as Talent Delivery Lead for Iowa-based and national teams!

Trility Consulting, a Trility Group Holdings company, is proud to announce Kori Long has joined the Trility Consulting team as Talent Delivery Lead based in Des Moines. In this role, Kori will be responsible for developing talent acquisition strategies and hiring plans to ensure our team grows methodically to serve the needs of our family of companies and our clients. Kori will be an integral part of our team identifying new talent, locally and nationally, as Trility Consulting expands.

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Kori Long
Talent Delivery Lead

Kori brings a broad range of experience from Client Service Management, Project Management and Recruiting, as well as, being an active member in many community organizations in the technology and quality spaces. Kori will apply her former experiences to her new role at Trility Consulting focusing on engaging with great people in the Business Management and Technology Consulting spaces. Kori’s work will additionally help ensure our company growth, client and employment outcomes are consistently met because of great people, great teams.

“We are very excited to have Kori on the team,” said Brenton Rothchild, Chief Operations Officer at Trility Group Holdings. “Kori has a reputation of finding great people and working with great clients. She is also an active member of the greater Des Moines community working to make Iowa one of the best places to live and work. We’re happy she chose to work with us and look forward to our team and company growth as a result of her work!”

Trility Consulting is a leading provider of measurable outcomes for C-Suite executives. Trility provides strategic management consulting, digital transformation expertise, and advanced technical solutions for forward thinking global businesses.

For more information about the Trility Consulting team or open opportunities, please contact Kori Long at Kori@trility.io or 641-431-1779.